Originally asked by Jimi Falconer to create a DJ profile for his business, I was then asked to create a brand identity for his new music label Plethora. Plethora Muzik is a deep progressive tech label from Birmingham UK, releasing high quality deep progressive House and Tech collaborations from established producers through to upcoming producers from across UK, Europe and ROW.

I wanted to create a modern and progressive identity. I stylised the letter P using inspiration of records and stylus, to capture the heritage of DJing.